Interview with Maurizio Arletti, Export manager for Pennelli Faro, about the Tip and Blend brush at Cosmopack New York 2015
Published on beautypackaging.com, a video interview with Maurizio Arletti, Export Manager for Pennelli Faro, presenting the new Tip and Blend make up brush at the International Business Forum and Exhibition arranged by COSMOPACK, 16-17 September 2015. An innovation of the cosmetic and makeup industry, created by Pennelli Faro’s Research and Development team and recently unveiled in New York.
my name is Maurizio Arletti, I work as Export Manager for the Company Pennelli Faro. We are the only Italian manufacturer of cosmetic brushes, and our company is a family company that is in the market since many decades already. We are specialized in producing cosmetic brushes and fine art brushes, and we are here to show our products.
We see nowadays that everything is going more and more in the direction of synthetics, synthetic brushes and synthetic hair, we have developed our own type of synthetic fiber that is called Dermocura, a registered name, a fiber that is absolutely hypoallergenic, dermatologically tested, and can be used on any kind of skin. Very particularly we are showing this new item, this new brush, which has been registered already, there's a patent pending, and it is a very specific brush to cover, to be used in a particular way, particularly for the contouring technique of makeup, and we are showing this in different sizes and we are having a very good result, a very good response for our customers.
There is a little tip in the middle which can be used either to put directly a liquid foundation on, or to pick it up, the cream foundation, to put it on specific spots of the face, even involved and small areas, and then blend it with the rest of the brush.