The Future of Beauty is outlined at Cosmopack 2017


More than 250,000 visitors from 150 countries, five days of events and conferences in collaboration with the most prestigious international trend agencies, more than 2,600 exhibiting companies: it’s a record edition the one of the 50th anniversary of Cosmoprof Worldwide Bologna that has just closed last Monday.

An edition marked by a kermesse of events and areas dedicated to the identification and study of the Beauty market trends, where Pennelli Faro has presented new collections of totally innovative and revolutionary brushes for makeup and skincare.

CosmoprofTrends 2017: a new reference point for the Beauty Community

In collaboration with Beautystreams, internationally acclaimed trend agency, Cosmoprof has selected the 50 most trendy products presented at the fair.

Divided by trends, focusing on the 6 most influential areas for the upcoming years.

The spotlights are on Selfie-Ready beauty, since the selfie generation has introduced a new trend: insta-ready beauty, then the Urban Shield tendency, raised from the global concern consumers have on pollution and damages it causes to skin.

Following, Hygge, this Danish philosophy goes hand-in-hand with the natural, well-being, and home spa trends, as well as the Hypersensitive vision, which underlines the need to ultra-delicate products, from skincare to makeup and hair care.

Beautystreams underlines a strong request of products where Sensoriality is the key: new sensorial and emotional experiences with connection to products through smell, touch, and feel. Products engage with the senses to build a stronger bond with their users.

Central to the newest tendencies in the beauty scene is the Viva Vegan, which is being confirmed as a definitive choice by consumers, not just a passing trend. Therefore green, vegan and cruelty-free products are at the centre of the market requests.

And it’s in the green cluster that Beautystreams agency included Ecosophy®, one of our latest innovations exclusively launched during the exhibition, with a nomination among the top 25 finalist products.

Ecosophy® is a range of cosmetic products totally sustainable, green and vegan, manufactured with infinitely recyclable materials and with patented fibre Dermocura®, the synthetic yarn developed with an ethical, ecological and cruelty free stand, with technical performances that exceed those of natural yarns.

These trends are confirmed by CosmoTalks, 20 conferences in led a seminary version, a trip through innovation and tendencies of the beauty industry.

A selection of experts, journalists, retail and brand executives, online influencers and creatives shared their know-how in these seminars, during which they analysed the latest industry trends, market estimates, new products and technology updates.

Men: the new beauty addicted

It is in CosmoTalks that NellyRodi, the French trend agency, outlines a careful analysis of the evolution of Men’s Care.

In the next few years men will be playing an increasingly important role in the beauty industry (skincare and haircare), subverting the status quo of the cosmetics market. Therefore, we need to learn the language of cosmetic male audience, focused on benefits and daily routines for instant results.

In search of experience and a meaningful and direct communication, men choose a product specifically created for them, not only in terms of performances but also in terms of image, packaging and aesthetical features.

The five Gents’ Rules, the collection Pennelli Faro launched during this Cosmopack 2017 perfectly answers the needs of this new growing segment of consumers.

The five Gent’s Rules is the collection of cosmetic brushes developed for men’s skincare, makeup, shaving and grooming, with a metallic carbon finish, expressing solidity and self-affirmation, with unique applicators that answer the needs of the male public.

Beauty is fluid

Péclers Paris leads us into a journey in the future of Beauty. A future that will be metallic, with strong contrasts, but based onto natural ingredients with exceptional properties.

Beauty defined by highly pigmented colours that become transgression, with materical textures, focus on the eyes and pearlescent and chameleonic effects.

All is however based on a natural and genuine soul, where food ingredients are introduced into cosmetic formulas, where ancient rituals are revised through the digital augmented life.

Lifestyle will follow a path of quest for multisensoriality in the upcoming years: memory shape materials, ergonomically designed, for a complete pleasant application, which becomes an immersive experience.

One of our top products launched this year in Bologna Fair is the range of patented makeup brushes Origami®, the makeup accessory with an emotional and ergonomical design, which allows a perfect and totally customised application, following the unique lines of each single face, for results as never before.
The 50th edition of Cosmoprof Worldwide Bologna has therefore come to an end, confirming that Pennelli Faro continues to be at the forefront in research and development of innovative brushes for makeup and skincare anticipating the most important trends in the beauty market.

We would like to thank all visitors, partners and organizers at Cosmopack Cosmoprof Worldwide Bologna for the great interest for our collections of cosmetic brushes and accessories for makeup, skincare and haircare.

See you at Cosmopack 2018!
Siglacom - Internet Partner