SHAPE ON SHAPE

A Tailored Development Approach

At Pennelli Faro, we believe that every formula deserves its perfect applicator.
This is the essence of our SHAPE ON SHAPE development approach: designing applicators that are morphologically and functionally complementary to the product, enhancing every detail of the user experience.
 

From request to solution

Our partners, third-party manufacturers, commercial or indie brands, makeup artists, bring forward innovative formulas and pan geometries. We respond by engineering applicators where shape, fibers, and ergonomics work in complete harmony with the product. The result is not a generic tool, but a made-to-measure applicator that translates formula potential into performance.

Performance through synergy

  • Shapes designed to mirror the product geometry
  • Fibers engineered to optimize pick-up and release
  • Ergonomic gestures that improve control and comfort
  • A development process entirely tailored to each project


Case studies of SHAPE ON SHAPE

Two recent projects perfectly embody this approach:
  1. HUG-ME FULL ROUND: a new ergonomic applicator designed to embrace and enhance the domed Rodio powder pan by IL COSMETICS GROUP.
  2. ORIGAMI® ARCO: part of the exclusive Origami® range, a half-moon applicator engineered to follow facial ergonomics and align with smaller-diameter pans.
Both examples show how SHAPE ON SHAPE transforms product requests into innovative applicator solutions, ready to meet the needs of both global and indie brands.

Explore HUG-ME FULL ROUND and ORIGAMI ARCO to discover how SHAPE ON SHAPE can become a strategic advantage for your formulas.

Tag:  beauty trendsbespoke brushescustom brushesdesignDiego Dalla PalmaMade in Italymake up brushesmake-up applicatorspatentedprivate label

Innovation

BOLD IDENTITY

BOLD IDENTITY

BOLD IDENTITY is the collection of brushes that states the uniqueness and strength of your brand.
SOLO®

SOLO®

SOLO® is the one material brush, made from post-consumer waste water bottles.
SOLO® Xchange

SOLO® Xchange

SOLO®Xchange is the one material brush and much more: it is one for all.
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