Pennelli Faro’s Cosmopack 2024 - Interview to CEO Sara Zanafredi
03.20.2024 - 03.23.2024
Pennelli Faro’s Cosmopack 2024
Welcome to Cosmopack 2024, where Pennelli Faro, leading third-party manufacturer of cosmetic brushes, is ready to let visitors Experience The Feeling™ of cosmetic applicators.
Sara Zanafredi, President & CEO, is here to unveil our latest innovations in functionality and sustainability. And much more!
Stay tuned as Sara breaks down the cutting-edge developments awaiting you at our booth!
Hey Sara, what can we expect from Pennelli Faro at Cosmopack this year?
Well, as you're aware, Cosmopack is a pivotal event in the industry, and for us at Pennelli Faro, it holds particular importance. It provides us with a prime opportunity to introduce our newest products and cultivate essential connections within the beauty sector. This platform serves as the ideal stage for unveiling our latest innovations, both in terms of products and manufacturing capabilities.
What are the key aspects of this innovation?
Innovation drives us forward in two key areas: functionality and sustainability.
When it comes to functionality, that's our DNA. Our patents embody decades of experience translating brand and consumer needs into cutting-edge brushes.
Take our ORIGAMI® patent, for instance. The ORIGAMI® brush, designed around facial ergonomics, makes application effortless and with professional results with its PRISMA or INFINITO heads.
It's versatile enough to handle any formula, making application smoother and enhancing formula performances.
Then there's our other patent, the flexible FLESS® brush, which has been a game-changer in makeup application.
Alongside those, we have the TIP&BLEND® patents and our latest innovation, the SEGNO® brush, awarded in the US, mounted on a flexible string for intuitive, precise and inclusive application. Impressive! And what about sustainability?
Sustainability has been a core focus for us for years.
Among our ranges of sustainable brushes, SOLO® is the first monomaterial brush made from recycled and recyclable material, eliminating the need for glue and ensuring easy recycling. But functionality remains our DNA, so we've also introduced the interchangeable version, SOLO® XCHANGE, minimizing waste further with one handle and different heads.
Sounds like you've been busy. What about production?
You know we hardly ever stop… This year marks a new milestone for us. In addition to our two historic production units in Cremona, Italy, where we manufacture the most innovative brushes for cosmetics and fine arts, we're inaugurating a new BUSINESS UNIT dedicated to manufacturing technical integrated applicators for packaging.
This allows us to collaborate closely with packaging producers and formulators, offering integrated solutions with our patented technology, free from glue or other materials.
And what about the latest trends?
Ah, the trends! We've got something special for that too. At our stand, visitors can explore our Focus Trend area, featuring five customizable brush collections tailored to the hottest makeup trends of the moment. From magnetic eye makeup to precision lip application, these collections offer specialized solutions to meet the demands of contemporary consumers. But I don’t want to reaveal more… my team will be happy to guide attendees into the journey of discovery of these novelties.
And don’t forget that a visit at our booth can be also an interactive experience!
Visitors are invited to explore our sustainability wall.
They'll have the chance to see firsthand our commitment to sustainability, with displays showcasing our use of recycled materials, our efforts to minimize waste, and our dedication to environmentally conscious manufacturing processes and the ranges customizable brushes ECOSOPHY® 2LIFE and SOLO®.
And of course, they can't miss interacting with our iconic kabuki brush wheel, a master presence of our Cosmopack booth for years, loved by all who encounter it.
Thanks, Sara! Sounds like a must-visit.