Pennelli Faro showcasing at Cosmoprof Asia 2016 in Hong Kong

10.20.2016

The Italian brand of make-up brushes and applicators for private label will be showcasing their new collections at Cosmoprof Asia, the leading trade fair in Asia for the beauty and wellness, from 16 to 18 November at the Hong Kong Convention & Exhibition Centre.
 
For the 2016 edition, a new area has been created, called Extraordinary Gallery, at the Hong Kong Convention & Exhibition Centre. This area is intended as an inspirational show-in-the-show, an international platform for selected talented brands and companies from all sectors of the beauty supply chain. Pennelli Faro will be showcasing their brushes and applicators in this area, for the product sector Selective Brands and Companies of All Sectors.
 
At the show, Pennelli Faro will unveil their new collections of brushes, featuring special details: new shapes, materials, effects and colors are the result of thorough R&D, concentrating on innovation and current trends in the industry of make-up accessories, beauty and haircare. Some of the new features of Pennelli Faro's brushes and applicators involve: surface treatment for 360° decoration of the brush handle, 3D patterns, cutting edge green materials and trendy coloring.
 
Pennelli Faro’s brushes and applicators are entirely manufactured in Italy, using only top quality materials and fibers. Innovation is an essential part of the manufacturing process: dermatologically tested materials, high-quality cruelty-free fibers, special shapes based on research on make-up application habits, are just a few examples of the innovations introduced by Pennelli Faro in their cosmetic brush collections.
 
The company’s constant research and innovation is one of the reasons why the Italian manufacturer has been selected as one of the finalists of The Innovation Circle Awards: Cosmoprof Asia has announced this year the 1st edition of these new and special awards, curated by internationally renowned trend agency Beautystreams. The awards are designed to acknowledge the most innovative packaging and ideas in the beauty industry. Pennelli Faro will be eligible in the category Best Innovation Hair, with their latest innovation: a collection of Vegan Geometric Hair Care Brushes.
 
Six winners will be selected by a prestigious international jury of beauty industry experts. The Awards Ceremony will be held on 15 November 2016 during the show at the AsiaWorld-Expo.
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