Pennelli Faro makes a hit at Cosmopack 2015
Pennelli Faro, Italian brand of excellence in the manufacture of make up brushes and fine arts brushes, entirely Made in Italy, was among the exhibitors at Cosmopack 2015, an initiative of Cosmoprof, the great beauty industry trade fair in Bologna.
Pennelli Faro's booth once again charmed the visitors with its minimalist design, with an intense impact created by scenographic elements such as external wheels on which maxi kabuki brushes were stitched. These brushes are made of Dermocura®, a dermatologically tested ultra-silky yarn, a creation of Pennelli Faro’s research.
The booth was intended as a creative workshop, with stools and large white tables with large jars containing make up brushes and beauty treatment brushes, available for visitors to touch and try the quality of a manufacture that is still entirely Made in Italy.
Cosmoprof 2015 featured many side-initiatives besides the exhibition, with in-depth meetings, workshop and special areas, where the visitors discovered the secrets of the manufacturing of beauty products. Pennelli Faro took part in two of these side-initiatives: the Mascara Factory, and the Wall Ecobeauty contest.
At Mascara Factory - the initiative disclosing the actual mascara manufacturing chain to visitors and buyers - Pennelli Faro showcased a two-sided accessory brush, for eylashes and eyebrows make up: the "structuring eye look dual tool".
For the Wall Ecobeauty contest, Pennelli Faro officially presented an environmentally friendly designer brush for make up, an emotionally impacting product, with environmentaly friendly features, as the contest required.