Pennelli Faro at MakeUp In Shanghai


Pennelli Faro successfully participated in the first edition of MakeUp In Shanghai.

A great opportunity to meet the most important companies in the Beauty Industry of the Asian market and to share our expertise in cosmetic brush manufacturing.

The climax of the Shanghai event has been the conference “Innovation and Trends in Makeup Brushes and Applicators”, speakers CEO Sara Zanafredi and R&D Manager Marco Lasagna.

The conference focused on the new awareness that brands and the cosmetic industry have about the central position of makeup brushes in the success of makeup products themselves.

Brands and the makeup industry need functional innovation and ready-to-go and agile solutions. Being agile means constantly adapting to new environments, challenges and evolving markets, working as partners and be fast and efficient in providing new ideas and solutions.

Consumers want to be surprised. Therefore, the first brands offering the market solutions answering the latest trends are the winners.

For this, suppliers need to be proactive in creating ready-to-go solutions and innovative proposals.

Pennelli Faro’s commitment and strength to answer this need stands in a Technical R&D fully dedicated to improving and innovating the manufacturing process, monitoring the market with our Marketing team and offering a wide range of quickly and deeply customisable made in Italy standard products.

The audience and visitors of the exhibition really appreciated the limited edition of Sotf&Full® Face Brush they were gifted. It is a brush manufactured in patented Dermocura® fibre.

Dermocura® fibre is dermatologically tested, gentle on skin, ecological and ethical, animal free, since synthetic. In addition, thanks to a special technology, the number of synthetic fibres per surface unit of Soft&Full® has been increased by 30%, giving an incredible puff-like feel and, at the same time, the perfect necessary firmness.

We would like to thank all visitors and the organization for this new appointment in Shanghai.
See you next year!
Siglacom - Internet Partner