Origami® range of cosmetic brushes selected as one of the top 10 product launches of 2017 at Beautyworld Middle East


Pennelli Faro successfully exhibited at 22nd edition of Beautyworld middle East Exhibition in Dubai, the wider region’s premier trade for the beauty and wellness industry, where Origami® range of cosmetic brushes has been selected by the experts as one of the top 10 product launches of 2017, the only one in the private label brush and accessory segment.

The welcoming interest and enthusiasm towards our ranges of cosmetic brushes and accessories has confirmed the validity of the company's choices and strategies. The constant investment in innovation coupled with the will to continue to grow the production of Made in Italy, according to the most demanding production and quality standards, together with the highest levels of confidentiality on private label projects, are the company’s institutional values that are increasingly appreciated by cosmetic brands around the world. 


One of the most successful projects by Pennelli Faro at Beautyworld Middle East 2017 is Origami®, that has been selected by Beautyworld Middle East among the top 10 products launched in 2017.

Origami® is the range of unique and ergonomically designed brushes, specifically developed to make the most sophisticated formula application extremely simple in the end user's gesture, to get professional results and to enhance the technical characteristics on which cosmetic brands are continuously investing in terms of R & D.

Another new confirmation for Pennelli Faro that emphasizes that R & D, innovation and product development commitment is a distinctive value of corporate policy to continue to invest on.


Pennelli Faro has the headquarters and the entire production of cosmetic brushes in Italy, located in the historic and traditional brush manufacturing district of the Cremona area, producing some of the finest brushes on the market since 1971.

Made in Italy means design, quality, attention to details and tradition that we put at the service of our clients when designing and manufacturing customised private label brushes.

When our clients ask us to develop a make-up, grooming, hair care or skincare brush, they are including into their range of items a product designed and totally made in Italy, which means a perfect balance of creativity and quality, design and prestige, in a continuous search for unique solutions.

The customer is offered technical and aesthetic design, to give life to lines of custom brushes, complemented by communication tools that are always different and related to the distinctive character of the client’s brand.

Pennelli Faro thanks all visitors and Beautyworld Middle East for the three days of successful show and networking, as well as for the Origami® recognition among the top 10 product launches of 2017.

We look forward to seeing you at next year's edition to present our innovative designs of cosmetic brushes and accessories.


Siglacom - Internet Partner