MakeUp In New York Interviews CEO Plant & Technical Director Gianluca Serposi


Pennelli Faro is the Italian internationally recognised manufacturer of brushes and applicators for Cosmetics and Fine Arts since 1971.
Specialised in Private Label and Contract Manufacturing, it is located in the northern part of Italy, close to the Italian cosmetic district of Crema.

A Sustainable Company
The headquarters were rebuilt in 2015 following a green philosophy and with the achieved goal of reducing to zero the environmental impact.
Starting from a geothermal system to a photovoltaic plant, producing green energy powering the whole factory, with led lights and energy-saving systems, the buildings are a masterpiece of passive industrial architecture.

A Growing Company
The Company is constantly expanding and 2017, with a 100% increase of the turnover, reaching a yearly production of 6 million brushes, was a real milestone year. 
Triennium 2018-2020 brings a new landmark in the company history.
MakeUp In New York Interviews CEO Plant & Technical Director Gianluca Serposi
Gianluca Serposi, CEO and Technical Director:
“…in 2018 we are planning to double our Production and Logistics facilities in order to meet the exceptional growth of the market demand we are experiencing.
Within 2020 we are planning to achieve a yearly production capacity of 10 million brushes.

Our Technical Department has developed and engineered two fully automated production lines for brushes that will be in operation in 2019. 
The aim is to keep investing in our Made in Italy production and maintain a very high-quality level of our brushes while guaranteeing at the same time the capacity to meet the growing market requests.”

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