The perfect synergy between formula and gesture

When shape meets gesture, experience becomes performance.

IL COSMETICS GROUP, leader in B2B nail polish and make-up, presented Pennelli Faro with an ambitious challenge: to create the perfect applicator for their innovative baked powder Rodio, a hybrid formula with unique sensorial characteristics.

Pennelli Faro responded with HUG-ME FULL ROUND, an applicator concept engineered to be morphologically complementary to the domed pan of Rodio. Its round surface and gradual concave profile follow the product’s geometry with precision, enabling a new gesture that optimizes pick-up and enhances application.

What makes HUG-ME unique

• Ergonomic design tailored to the convex Rodio surface

• Double-density Dermocura®fibers that pick up and retain formula without dispersion

• Intuitive, precise application with zero waste and zero fallout

• Vegan, cruelty-free, dermatologically tested and EU compliant

• Available in two diameters (59 mm and 42 mm), each perfectly adapted to the pan

An integrated project: formula + applicator

Rodio’s silky, cream-like yet lightweight texture was made possible by IL COSMETICS GROUP’s patented process.

Pennelli Faro designed the applicator that could elevate its performance, transforming the consumer gesture into a unique, controlled experience.
 

Discover how our SHAPE ON SHAPE approach enables this kind of synergy, and explore the complementary solution ORIGAMI ARCO, another applicator developed for IL COSMETICS GROUP.