Ecosophy® selected among the top 25 trendy products by Beautystreams for CosmoprofTrends 2017


Cosmoprof, in cooperation with Beautystreams, the internationally acclaimed trends agency, has created CosmoprofTrends, a project aimed at becoming the reference point for the community of Cosmoprof beauty.

It will be the online guide to understand new trends, innovations and solutions that characterize the products/trends at the fair. A guide with the top 50 trendy products selected by Beautystreams. A unique tool that will allow buyers, journalists and experts to understand the market trends, through the products, the words and the case studies of those who constitute the Cosmoprof community.

Pennelli Faro is proud to announce that Ecosophy®, the evolutionary novelty among makeup brush collections, was selected among the first top 25 trend products in the VIVA VEGAN TREND.

Be green, but Greener than Nature.

The cosmetics market is evolving towards a full attention to ecological and sustainable products. The cosmetic product becomes a tool for the consumer to pursue a path of reduction of their environmental impact.

Sustainable, zero waste, 100% infinitely recyclable are the keywords for the era to come.

Ecosophy® is one of the important and revolutionary novelties that Pennelli Faro will launch at next Cosmopack 2017. A green approach to the development of cosmetic brushes, in line with the sustainable attitude of the market.

The makeup brush becomes a totally ecological tool, answering the demand of the most exigent and fastest growing segment of the cosmetic market, the green, natural and vegan one.

Come discover the features of Ecosophy® at Pennelli Faro stand at Cosmopack, from 16th to 19th of March.
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