Development of a carbon fibre look shaving, grooming, make-up and skin care brush collection for men

Segment	cosmetic
Project	The 5 Gents' Rules
Description	The 5 Gents' Rules make up, shaving, grooming and makeup brush collection for men has been designed for the male physiognomy. All the brush heads are made of vegan Dermocura® dermatologically tested synthetic fibres with improved performance in stiffness and durability easy to use thanks to the circular move required for the application which has been borrowed from the shaving gesture. They are all intuitive tools conceived for non-familiar users. the selection can be customized and includes the shaving, foundation, concealer, BB cream and skincare face products and creamy colored products to style beard and eyebrows. The carbon look finishing of the handle on the 100% of the surface has been decorated with a forefront technology and can be customized.
Benefits	Easy to use for a non-familiar user of cosmetic brushes. All the brushes are suitable for both makeup application and men skincare products. Handle dimension and design consider the ergonomics of a man’s hand for a perfect grab and a secure application. Collection and release of the right amount of product for a natural look. After use brushes are clean and can be easily washed, saving precious time.