Design and manufacturing of a hair-care synthetic yarn brush for Madison Reed

Segment	cosmetic
Customer	Madison Reed
Brand
Project	Design and realization of a hair-care synthetic yarn brush for cosmetic case.
Project development period	june 2014
Project launch	october 2014
Customer's needs	The brush is aimed at the application of products for retouching hair growth. The customer requires a synthetic cruelty free yarn with characteristics suitable for the laying of quite oily creams. The size are linked to the available space inside the cosmetic case including the dense dye and the finishing must comply with the corporate colours of the brand. The logo Madison Reed must be printed on the brush handle.
PennelliFaro's solution	The brush is made of high-performance synthetic yarn, dermatologically tested, 100% cruelty free and vegan friendly. The bristles are elastic, close, thick, with a flexible base and soft tip and guarantee optimum product collecting and releasing. The spatula-like shape of the wisp allows to easily collect the dye and apply it rapidly and with precision, also by unskilled hands. A specially provided mould is manufactured to realize the handle in a Pantone purple plastic material of the customer.