Cosmoprof Las Vegas

07.09.2017 - 07.11.2017

The 15th edition of Cosmoprof North America Las Vegas is particularly rich in events, meetings and novelties. Pennelli Faro will be present at the Mandalay Bay Convention Center from July 9th to July 11th and has been selected as a company with high innovation content in the Innovation Packaging “Discover Pack” area.
Cosmoprof North America is the largest cosmetic B2B event in America and this year, at the 15th edition, it has 9 country pavilions with more than 1000 exhibitors from 39 countries. It is therefore confirmed as the most important event in the US for the networking of all sectors of the global beauty industry.

Pennelli Faro, leading manufacturer of cosmetic brushes made in Italy, exhibits at Cosmoprof North America Las Vegas 2017 to present the most innovative cosmetic brushes to meet the emerging demands of the beauty market. In particular, Pennelli Faro focuses its energies on projects that meet the needs of the market in terms of Made in Italy, performance, innovation and sustainability.

Made in Italy for the international markets

For over 40 years, Pennelli Faro has been producing Private Label Cosmetics and Fine Arts Made in Italy brushes, at its headquarters just a few miles from Milan, helping to bring the Made in Italy brand around the world.

Made in Italy is quality, design, innovation and luxury. It includes an asset of values and features that reflect prestige, attention to detail, creativity and essentiality.

Made in Italy is the perfect blend of quality, style, design, luxury and essentiality. Our company DNA, born in the field of Fine Arts, painting and restoration brushes, has enabled us to acquire extensive expertise in materials and production techniques, which we constantly use in the production of brushes for the Cosmetic sector, from makeup to skincare to hair care.


In Pennelli Faro we are aware that companies and brands have a responsibility towards the consumer market not only in terms of quality, but also of ethical and environmental values.

This goes hand in hand with the need to provide technical and innovative solutions for professional performance results.

The need to create products with a limited environmental impact and to propose green solutions to cosmetic companies is a must-have for Pennelli Faro, which is coupled with finding solutions at the highest levels of performance and innovation.
A very indicative example of the company's ability to invest in research and development by anticipating emerging trends is one of the latest projects, the Ecosophy® collection of brushes with a logic that is Eco, Vegan and Animal Free.
Ecosophy® is the project of a makeup brush that truly combines the features of sustainability, innovation and performance.

Ecosophy® is sustainable: the Ecosophy® core is completely green. All parts of the brush are recycled or recyclable and the handle is produced with reclaimed processing residues.

Ecosophy® is highly effective: with Dermocura® yarn head, dermatologically tested synthetic fiber, vegan friendly and cruelty free, Ecosophy® is a highly performing cosmetic brush in terms of yield, application and control of the product, better than that of the most excellent natural hairs, while keeping an animal free item.

This allows end users a high performance makeup brush totally eco-friendly. For our clients, it is possible to propose an animal-free and ecological tool without sacrificing technical and performance features.
For its innovation content and response to emerging trends, Ecosophy® has been selected by the trendy agency Beautystreams among the 25 most trendy products of 2017.


The core of Penneli Faro’s projects is always highly innovative and for this reason the company has been selected to exhibit in an area dedicated to the most innovative packaging, the “Discover Pack Area”.
Pennelli Faro is always committed to the research and development of high-innovation and design solutions. The latest project developed is Origami®, the range of unique and ergonomic brushes, specifically designed to make the application of the most sophisticated formulas extremely simple in the end user's gesture, to gain professional results and enhance the technical features on which the Cosmetic brands are investing continuously in terms of R & D and formulations.
We invite you to discover Origami®, Ecosophy® and all other Pennelli Faro projects at Cosmoprof North America to find the perfect cosmetic brushes to enhance the formulations of your makeup, skincare and haircare brands.

Event venue:
Mandalay Bay Convention Center
Las Vegas

9 – 11 luglio 2017

Pennelli Faro’s stand:
Discover Pack Area, Booth DPK3
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