The Pure Factory


Pennelli Faro is proud to be partner of Centdegres and Cosmopack North America for “THE PURE FACTORY” project that will take place during Cosmoprof North America from the 28th to the 30th of July, in Las Vegas at Mandalay Bay Convention Center. 

Pennelli Faro developed a pure and minimal powder brush. Specifically designed to enhance the features of the outstanding formula GLOWING LIGHT! We are glad to join the others prestigious partner as Ancorotti Cosmetics, Toly, Nastritex anc Co.Pack for the first edition at Cosmoprof North America of the Factory.

Featuring the best of technological innovation in the supply chain, The Pure Factory will showcase all of the production steps to produce the facial highlighter, a weightless pressed powder that will give attendees’ complexion a delicate, smooth and sophisticated glow. Its creamy and blendable texture is perfect to draw the light on face and body, creating the perception of depth and angles. A soft veil which reflects the light amplify the natural radiance of your skin.

The highlighter is made up of a clean formula, free of toxic ingredients, making it safer for you and the environment. Moreover, the formula has been created without using any animal-derived ingredients and contains a high percentage of vegetal derived raw materials. To eliminate waste, the highlighter will be packaged in a timeless, personal, and refillable compact.

This product is designed by international brand intelligence, design, and architecture firm, Centdegrés and was created by select Cosmopack exhibitors: formula by Ancorotti, primary packaging by Toly, brushes and pouches by Pennelli Faro, machinery by Co.Pack, and ribbon by Nastritex.

The Factory activation will also feature international make-up artist Celeste Duquesne, who will perform makeovers on guests Sunday, July 28th and Monday, July 29th and use make-up and tools from participating Cosmopack and Cosmoprof North America exhibitors.

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