Featuring the best of technological innovation in the supply chain, The Pure Factory will showcase all of the production steps to produce the facial highlighter, a weightless pressed powder that will give attendees’ complexion a delicate, smooth and sophisticated glow. Its creamy and blendable texture is perfect to draw the light on face and body, creating the perception of depth and angles. A soft veil which reflects the light amplify the natural radiance of your skin.
The highlighter is made up of a clean formula, free of toxic ingredients, making it safer for you and the environment. Moreover, the formula has been created without using any animal-derived ingredients and contains a high percentage of vegetal derived raw materials. To eliminate waste, the highlighter will be packaged in a timeless, personal, and refillable compact.
This product is designed by international brand intelligence, design, and architecture firm, Centdegrés and was created by select Cosmopack exhibitors: formula by Ancorotti, primary packaging by Toly, brushes and pouches by Pennelli Faro, machinery by Co.Pack, and ribbon by Nastritex.
The Factory activation will also feature international make-up artist Celeste Duquesne, who will perform makeovers on guests Sunday, July 28th and Monday, July 29th and use make-up and tools from participating Cosmopack and Cosmoprof North America exhibitors.