Cosmopack Asia 2017: Prestige and customization lead the beauty industry


Cosmopack Asia Hong Kong 2017 draws the line of future trends of the beauty industry outlining the values of prestige and total customization.

Pennelli Faro’s success at the Hong Kong show is once again confirmed. Research and innovation, creativity and attention to details, experience and infinite possibilities of customization make the company an ideal partner for beauty brands in developing personalised cosmetic applicators.
NIGHT FEVER Collection

At Cosmopack Asia 2017 Pennelli Faro has launched NIGHT FEVER collection, a range of high-end makeup brushes that were selected by Cosmoprof among the Prestige Pack of the exhibition.
High-tech luxury stand together with uniqueness in NIGHT FEVER makeup brush collection.
NIGHT FEVER is the expression of two of the main values guiding the market: total personalization and prestigious statement. The range of makeup brushes developed by Pennelli Faro and launched at Cosmopack Asia 2017 is a tool that allows cosmetic brands to outline a link with every single customer by satisfying the request of total customization that comes from the market.
Glamorous, with a materic glittered handle and Dermocura® yarn waterproof edition, every single brush is enriched by a customizable jewel charm for a new level of personalization.
The range is therefore conceived to give brands a tool to express their own personality and at the same time to celebrate their customers’ uniqueness to make each of them feel special.
NIGHT FEVER is an exclusive tool that is therefore created as a tailored made item to create a statement of status, is accessible luxury, it is the capability to make a cosmetic brush a unique product, like the customer that it is developed for.
Its posh aspect hides a highly technical content. It perfectly applies both waterproof and long lasting formulations thanks to the features of Dermocura® synthetic fibre, for a green tool, answering the in vogue statement that “vegan is the new posh”.

Pennelli Faro contributor to “The Light Powder Factory” and “The Light Powder Experience” projects

Pennelli Faro has also contributed to “The Light Powder Factory” and “The Light Powder Experience”, two fascinating projects carried out by Cosmoprof and Cosmopack in cooperation with Centdegrés, the French trend agency, and the most prestigious suppliers from the beauty industry.
In the process of development and production of a face powder and highlighters, Pennelli Faro has developed a Soft&Full™ Brush in Dermocura® yarn.
With a density 30% higher than average density brushes and a dermatologically tested fibre, Pennelli Faro created an extraordinary brush that got enthusiastic consent from the visitors of the two venues.
We wish to thank all visitors to our booth, Cosmopack Asia and Cosmoprof Asia Hong Kong for this successful edition. See you next year!
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