Pennelli Faro x Manuele Mameli: when a Make-Up Artist’s vision meets a manufacturer’s expertise

“Professional tools designed to be accessible to everyone, so that beauty can become an everyday and authentic experience.”

With these words, Manuele Mameli perfectly sums up the philosophy that guided the creation of WM Doubleum, his first personal brand. A project we had the privilege to support from the very early stages, side by side, as a technical and manufacturing partner.

From idea to reality: a shared journey

For a make-up artist like Manuele Mameli, brushes are not simple tools: they are an extension of the hand, the bridge between artistic vision and final result. This is exactly where he chose to begin his entrepreneurial journey. When he first contacted us, his goal was clear: to create a brush line that reflected his professional identity, offering the public the same level of quality he demands on set or on the runway.

Together, we built a tailor-made project: from the selection of brush heads to the customization of shapes, from color design to defining a coherent and high-performance range.

One emblematic moment of this journey is captured in his video Masterclass, where Manuele and Silvia, Product Specialist at Pennelli Faro, test and compare prototypes in his personal studio. A true creative laboratory where the MUA’s professionalism and our technical expertise merged, resulting in an authentic and deeply personal collection.

The value of collaboration: trust, listening, and co-creation

At Pennelli Faro, we strongly believe in the value of collaboration with make-up professionals. Working with talents like Manuele means engaging in a dialogue with someone who understands the product at its core and can grasp every functional detail. This exchange enriches us, pushing us to innovate and continuously refine our know-how.
We have already experienced important collaborations with internationally renowned brands and make-up artists — such as Diego Dalla Palma — but every new project represents a different challenge: giving concrete form to a unique creative vision, translating it into a high-quality industrial product.

With WM Doubleum, the added value was twofold:

• on one side, the artistic sensitivity of Manuele Mameli, a recognized reference in the beauty world and ambassador for global brands such as MAC Cosmetics, Dior, Lancôme, Clarins, and many others;

• on the other, the solidity and precision of our production method, ensuring consistent quality, reliable timelines, and meticulous attention to detail.

From backstage to market: the birth of WM Doubleum

The launch of WM Doubleum marked a turning point for us as well: seeing a brand come to life that places professional yet accessible tools at its core perfectly reflects our mission. Manuele’s line tells a story of authenticity — a project that brings together expertise, passion, and an international vision.
And it is precisely this combination that made the collaboration so natural and synergistic.

Looking to the future

Today, looking back on the journey we have taken together, we are proud to have contributed to the realization of the first entrepreneurial dream of a professional who has transformed talent and education into a universal language: beauty.
 

A language that, thanks to WM Doubleum and the experience of Pennelli Faro, is now within everyone’s reach.

Discover the project.