5. Breaking the Codes
In the beauty landscape of 2024, the "Breaking the Codes" approach boldly challenges established standards, highlighting the innovation of products and tools that allow consumers to achieve professional results with maximum ease. A striking example of this revolution is the SEGNO® brush, which has completely rewritten the rules of makeup, daringly breaking away from predefined patterns.
With SEGNO®, the concept of the handle evolves, replaced by a wraparound loop around the wrist or neck. But its innovation goes beyond aesthetics. The brush is not merely an accessory; it is a customizable ultra-professional tool designed to enable makeup artists to achieve extreme precision thanks to its proximity and ease of grip.
The dermatologically tested fiber of SEGNO® makes it not only innovative but also suitable for all skin types, including the most sensitive. With this revolutionary tool, achieving professional-level eye and lip makeup becomes an easily attainable goal, opening the doors to a new way of understanding and experiencing beauty. In an era where diversity is celebrated, the SEGNO® brush represents a step forward in offering beauty solutions that reflect the authenticity and plurality of individual beauty.
In summary, 2024 is a year where the cosmetic industry evolves to embrace conscious beauty, sustainability, diversity, and sophisticated simplicity, breaking the standards of the past and paving the way for a more inclusive and ecological future.
It is noteworthy that some of these trends, such as Sophisticated Simplicity, Green 4.0, and Breaking the Codes, are destined to endure beyond 2024. Sustainable beauty, the celebration of diversity, and the minimalist approach will continue to shape the cosmetic landscape in the coming years.