Application Towards Sustainability: The Rise of Recycled Materials and Circular Economy in Cosmetic Brushes

Sustainable materials in cosmetic brushes have become increasingly important in the market due to the growing demand for environmentally friendly and ethically produced beauty products. Consumers today are more conscious of the environmental impact of their purchases and are actively seeking products that align with their values.

Recycled materials and the concept of a circular economy play significant roles in meeting the market's needs for sustainable materials in cosmetic brushes.

Here are the specific needs and trends associated with recycled materials and the circular economy:

1. Reduced Waste: The market demands cosmetic brushes that minimize waste and reduce the consumption of new resources. By incorporating recycled materials, such as recycled plastics, metals, or other suitable materials, brands can enter a positive loop, diverting waste from landfills and giving them a new life.

2. Closed-Loop Systems: The market is increasingly interested in cosmetic brushes that are part of a closed-loop system. This means designing brushes that can be easily disassembled and recycled at the end of their life, with the recycled materials being used to create new brushes or other products. Closed-loop systems promote resource conservation and minimize the need for virgin materials.

A global beauty excellence in circular economy

A global beauty excellence in circular economy is SOLO®, the brush 100% made by post-consumer recycled plastic. No other material components. One material, one gesture to dispose. From fiber to ferrule to handle, the whole brush is manufactured with recycled plastic, making it the pioneer in monomaterial brush manufacturing, with a glamour allure.

Recyclable with just one gesture, it is a masterpiece of circular economy. Durable, recycled and recyclable.

3. Upcycling and Repurposing: Consumers appreciate cosmetic brushes that creatively incorporate upcycled or repurposed materials. This can involve transforming materials that would otherwise be discarded into unique brush handles, ferrules, or bristle components, giving them a new purpose and reducing waste.

New life to plastic waste

2LIFE is the ethic brush made from post-consumer plastic from a certified supply chain. Using recycled plastic in the manufacturing process implies a much less CO2 emission, with a huge energy saving. 

Post-consumer plastic packaging at end of life, treated and selected, shaped into a performing brush handle. The world's most popular urban waste, turned into a never ending resource.

A full range of makeup brushes that can be recycled by separating the 3 parts.

4. Performance and Durability: While sustainability is important, cosmetic brushes must also meet the performance and durability expectations of consumers. Recycled materials we select are of high quality and able to withstand frequent use without compromising functionality.

5. Education and Awareness: There is a need to educate consumers about the benefits and importance of using cosmetic brushes made from recycled materials. Raising awareness about the positive environmental impact of choosing recycled brushes can further drive the demand for such products.

By addressing these needs that belong not only to the market, but to the Planet itself, Pennelli Faro has dedicated years of research on materials and innovations that are a full answer to the needs of consumers as well as those of the Planet.

At the same time, we have implemented the design of our private label brushes in order to give brands a wide choice of solutions, introducing two collections with a fully sustainable identity.

Two options and two concepts of sustainable brushes, with different souls, but the same goal: help our clients to contribute to the circular economy by reducing waste, conserving resources, and offering the market more sustainable products.

 

Have you already started to set your ranges of products on a sustainable and closed-loop system?

If you are ready to shift to a sustainable approach in cosmetic applicators, contact us to receive a presentation and some samples of our sustainable ranges.

Send your enquire via email to customerservice@pennellifaro.it